Alon Moha

I help businesses cut through the noise of “strategy” and actually move the needle. Too often, strategy is a pretty story without numbers, or a financial model with no story worth telling. My work sits at the intersection of both: compelling narratives backed by rigorous analysis. With 4+ years in consulting (Roland Berger) and corporate strategy (Canada’s largest retailer), I have led projects in retail, pharma, financial services, energy, and B2B. I thrive where decisions must balance vision with discipline, turning data into insights and insights into stories executives act on. What sets me apart is my refusal to play “strategy games.” In M&A, I do not hide weak deals behind a label. In capital budgeting, I do not call negative NPVs a win. Strategy only earns the name when it combines a compelling vision with a solid foundation. Clients describe me as analytical yet human, structured yet creative, and able to bring clarity to complexity.